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The Jim Moran Institute for Global Entrepreneurship / News & Press Releases / News Archive / The Jim Moran Institute's First Advice Straight Up Speaker Series Luncheon a Huge Success

The Jim Moran Institute's First Advice Straight Up Speaker Series Luncheon a Huge Success

Tallahassee, Fla. - The Jim Moran Institute for Global Entrepreneurship and The Florida State University College of Business held the first luncheon in the Advice Straight Up Speaker Series for 2011-2012. The event featured Dana Williams, director of marketing and communications for Southwest Airlines. More than 125 people attended the inaugural event at FSU's Turnbull Conference Center to hear Dana provide a candid account of Southwest Airlines’ efforts to build brand awareness. She also offered her view on steps that companies should take to build their identity in the marketplace from the "inside out."

The Jim Moran Institute created the Advice Straight Up speaker series to provide our region’s savviest business leaders and entrepreneurs access to nationally recognized speakers who can share their experiences in launching new ventures and building innovative businesses. The 2011-2012 speaker series features four luncheon presentations with high profile speakers like Dana. The accomplished panel of speakers combines genuine passion for entrepreneurship with practical, valuable insight for surviving and thriving in today’s aggressive business marketplace.

The next luncheon will be held on Thursday, October 20, and will feature renowned social media expert and New York Times best-selling author Chris Brogan. Chris Brogan has more than 11 years of experience using social media and both web and mobile technologies to build digital relationships for businesses, organizations and individuals. He consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and others on the future of business communications and social software technologies. Chris is also a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. His blog,, is in the Top 5 of the Advertising Age’s Power150.

To register for future Advice Straight Up Speaker luncheons, please visit To learn more about The Jim Moran Institute for Global Entrepreneurship, please visit

About The Jim Moran Institute for Global Entrepreneurship:
The Jim Moran Institute for Global Entrepreneurship was established in 1995 through generous donations from automotive industry legend Jim Moran, his wife Jan, and JM Family Enterprises, Inc. Their gifts were supplemented with a major grant from the State of Florida to create a fully funded endowment. Its mission is to cultivate, train and inspire entrepreneurial leaders in the community through world-class education, leading-edge research and applied training, intensive consulting assistance and mentorship to entrepreneurs and business owners at no charge, and public recognition. The staff of entrepreneurship professionals, academic scholars, and staff foster the entrepreneurial spirit by helping to organize, expand and promote the knowledge and practice of entrepreneurship in such a way as to facilitate new business and to further the goals of established businesses. The Jim Moran Institute’s faculty and staff provide students, faculty, aspiring entrepreneurs, and business owners the tools and expertise necessary to develop strategies that establish and sustain advantages for businesses in today’s competitive marketplace and to creatively pursue new opportunities and innovations involving the startup of new business ventures. Through degree and minors programs in entrepreneurship, outreach programs that reach across Florida and throughout the world, and complementary activities such as half-day workshops and a speaker series, The Jim Moran Institute currently serves more than 1,000 undergraduates and about 200 businesses each year.

About College of Business at Florida State University:
Founded in 1950, the College of Business is one of the nation’s youngest business schools, yet it has become one of the 10 largest in the nation. With more than 5,700 students, the College boasts a distinguished full-time faculty of 116, including one Francis Eppes professor, eight eminent scholars, three university-named professors, 29 endowed professors and six fellows. The College offers eight undergraduate degrees (BS) with ten majors, and the graduate program offers six master’s degree programs (MBA, MSF, MSM, MS in MIS, MSM in RMI and MAcc) and seven majors at the doctoral level (PhD). These academic majors are available through the College’s five departments, which include Accounting, Finance, Management, Marketing and Risk Management/Insurance, Real Estate & Legal Studies. The College also has one independent, industry-specific program, the Dedman School of Hospitality, which offers one undergraduate degree with two majors. The Dedman School of Hospitality has eight distinguished full-time faculty, which include four endowed professors. The College is also home to eleven research centers and institutes.