Jim Moran Building Wins Distinguished Design Award

The Jim Moran Building in downtown Tallahassee is designed to promote learning and entrepreneurial imagination. (Photo: Ryan Gamma, Architects Lewis + Whitlock)

The innovative renovation of Florida State University’s new entrepreneurship-focused Jim Moran Building has won a prestigious design award recognizing architectural features that nurture learning and imagination.

The American Institute of Architects in Florida has presented its Merit Award of Excellence for Renovations and Additions to the project’s architects. The award commended Architects Lewis + Whitlock for transforming the 19th-century building in downtown Tallahassee into a state-of-the-art home for entrepreneurial education.

“The Jim Moran Building was designed as a tribute to the long-standing legacy of automotive pioneer Jim Moran,” said Randy Blass, executive director of the Jim Moran Institute for Global Entrepreneurship. “The space is designed to encourage both entrepreneurs and students to explore ideas and bring them to life. From this building, the next generation of legacies will be born.”

FSU President John Thrasher cuts a ribbon to celebrate the opening of the facility. It’s home to the Jim Moran School of Entrepreneurship and the
Jim Moran Institute for Global Entrepreneurship. (May 1, 2018 — FSU Photography Services)

The American Institute of Architects in Florida noted several design elements that enhanced the facility’s form and function. It was designed to operate as an “urban hub,” where students and entrepreneurs could connect with business mentors, faculty members and financial resources.

The look and feel of the airy three-story space reflect the enthusiastic spirit and dynamic success of entrepreneur and philanthropist Jim Moran.

His career had humble beginnings in Chicago. Moran worked hard and saved his money until he was able to buy a Sinclair gas station for $360 in 1939. He turned the business into the city’s automotive sales leader with a pledge to treat customers right. That positive attitude earned him recognition as “Jim Moran the Courtesy Man,” and it paved the way for a career in the auto industry that spanned more than six decades.

Visitors tour the renovated Jim Moran Building during an open house on May 1, 2018.
(FSU Photography Services)

Now, Moran’s inspiring quotes and a timeline of his life story are displayed prominently throughout the 20,000-square-foot Jim Moran Building located near the state Capitol.

The design team had three main goals for the facility: connect people in creative ways, inspire future entrepreneurs and promote transparency to align with Moran’s personal business philosophy.

“We’ve taken that idea of transparency, literally, in the building,” said M. Hays Layerd, formerly of Architects Lewis + Whitlock, at a ribbon-cutting ceremony in May. “You see glass walls wherever possible. The fronts and backs of the building are glass to allow light and views to permeate through. We want everything to be open. We want to be open to the community, so people have a visual connection, understanding that the entrepreneurial process is not hidden or done in private. You really need to connect with people.”

FSU President John Thrasher described the Jim Moran Building as a jewel for the university and a welcoming space that will serve generations of students.

“They want to come to a place where they know they can follow their hopes and dreams,” Thrasher said, “where they can accomplish the goals they set for themselves, where faculty will help them and where this great community will support them.”

Randy Blass, executive director of the Jim Moran Institute for Global Entrepreneurship, FSU President John Thrasher and Susan Fiorito, director of the
Jim Moran School of Entrepreneurship celebrate the opening of the facility. (FSU Photography Services)