Artificial intelligence (AI) is revolutionizing how a business operates in every sector.  With the power to enhance overall productivity or boost performance functions, the capabilities of AI seem limitless. Here are 3 ways AI can benefit and improve your business:

1. Improve Customer Experience

Maintaining an enjoyable customer service experience is a critical factor in the success of a business. AI-based software can be used to generate automated responses to common customer questions. This can benefit your business by reducing the workload of employees and increasing response time. In addition, AI can improve customer support by using chatbots to handle customer requests, queries and concerns. These automated responses help to create a more efficient business operation. A 2021 study by Aberdeen shows that businesses using AI solutions see a 3.5x greater improvement in customer satisfaction rates than those who don’t use this technology. AI software has the potential to drastically increase the efficiency of your business’s customer service operations.

2. Increase Marketing Efficiency

AI has the potential to notably change how your business’s marketing department operates. AI software can create marketing material including text, images, and videos. Business users can simply upload context materials to the AI software, and from there it will create social media content, ads and sales content. If you’re struggling with marketing campaign ideas, AI can assist with market research by summarizing and extracting the important themes from online texts and images to make the data more understandable for decision-makers. This AI-enabled synthesis has the potential to provide high-quality data insights that generate new ideas for marketing campaigns that are better targeted to your business’ customer segments. AI technologies can create personalized content tailored to your individual needs and wants while optimizing the marketing process. 

3. Better Utilize Your SEO 

New AI-powered software is revealing itself to be a critical tool in how your business can improve your search engine optimization (SEO). AI can help businesses achieve higher conversion rates and lower costs through SEO for marketing and sales components. These technologies will give your business more in-depth insights into keywords you should be targeting and link-building opportunities. From these insights, you will find content gaps to exploit, trending topics and the optimum length of content for your given topic. AI technologies like these are crucial to crafting a content strategy that will boost your website's SEO and create more personalized content tailored to your specific audience. Using AI-powered software for your business can substitute the time-consuming and laborious aspects of SEO resulting in more free time for your business to focus on other tasks.

The new era of AI is here and it’s only just beginning. AI is transforming businesses everywhere in the modern world by offering efficiency, convenience and automation. Familiarizing yourself with these technologies can be immensely beneficial for running your business. Ready or not, the future is AI.